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Five content advertising examples from internet dating sites and apps

Five content advertising examples from internet dating sites and apps

Day dating websites tend to see a spike in traffic between New Year’s and Valentine’s.

But it is not merely the dread of 14, aka ‘singles awareness day’, that gets people signing up february.

These sites are cleverly tapping into customer demand as online dating services become increasingly popular – with 15% of all American adults reportedly having used one.

While many bigger online dating sites depend on tv or PPC marketing, good fashioned that is old advertising continues to be a powerful way to attract a clientele.

Here’s a glance at only a examples that are few. And also to find out more with this subject, check always away these Econsultancy resources:

OKCupid

OKCupid had been one for the very first internet dating internet sites to utilize content to push its general strategy.

The incarnation that is original OKTrends – ended up being run because of the business’s co-founder, Christian Rudder, who used their mathematical back ground to create the tone associated with web log.

Really, he switched data and individual information into fascinating articles, creating interest that is huge on the web readers generally speaking – not merely those which consists of primary relationship solution.

The blog has changed, however data and insight from the dating community remains at the heart of its content since being acquired by Match.com.

In addition frequently articles bigger features, made to poke enjoyable in the perils of modern relationship. One example that is recent the amusing ‘Dictionary when it comes to Modern Dater’, entirely on its moderate weblog.