The Match.com profile web web page for singer Mariah Carey, top, and Jason DeroвЂ™s Tinder web page. (Picture: AP)
A spouse or a hook-up, you might discover something else when using dating apps: new music in your quest to find a date.
An increasing number of acts are looking to platforms like Tinder and Match to promote their music and reach their fans on-the-go from Madonna to Mariah Carey. Madonna’s latest record had been advertised on Grindr, a software for homosexual males, while Jason Dero seemed to Tinder to debut a music video clip.
Carey established a profile on Match.com to premiere her music video clip for the solitary, “Infinity,” and recently DJ-producer Afrojack took over Match’s Twitter account fully for eight hours to respond to questions regarding love and relationships while marketing their brand brand new solitary, “SummerThing!”
“You need to get where your fans are, where your potential fans are. And you also can not simply market on iTunes вЂ” you have got to think about alternative methods to achieve a gathering,” stated Joel Simkhai, the creator and CEO of Grindr.
Simkhai stated Madonna’s group contacted Grindr about claborating. They established a competition around Valentine’s Day where users wod change their profile pictures to mimic the record address of “Rebel Heart” вЂ” where Madonna’s face is covered with cables.