The software has were able to rise through IndiaвЂ™s crowded market that is online dating hefty marketing.
Us dating apps might be building a splash in Asia, however a brand that is chinese mostly underneath the radar is near at their heels.
ChinaвЂ™s favourite dating application is now the fifth-most popular in India by blended monthly active users on iOS and Android os phones, in accordance with the analytics company App Annie.
In-may 2018, Tantan did not feature among the list of top ten, but zoomed towards the position that is fourth July. It has since slid one spot following launch of American app Bumble in data from App Annie shows december.
Pronounced tan-tan as in вЂњsun tan,вЂќ Tantan translates in Mandarin to вЂњtalkвЂќ. Launched in 2014, the app bears a top resemblance to USвЂ™s Tinder, and had been obtained by the Chinese social networking Momo in February 2018. Tantan has over 90 million users that are registered Asia.
The Indian fantasy
вЂњIndia is among the fastest growing internet areas on the planet, thus it is essential to be there and win within the market that is indianвЂќ Tantan stated in a contact to Quartz.